Jun 132 minThe Upstream PrincipleThere is a common parable which has become loosely known as "the upstream principle". There are several variations, but generally they...
Apr 61 minThe "1 in 60" RuleDo you know what the "1 in 60" rule is? Pilots do. 🛩 For every 1º off-course your flight is, you will be off-course by a full mile after...
Mar 202 minThe 5 Pillars of Digital Customer Success Before you move ahead with a Digital Success motion... ...make sure you have the five pillars of Digital Engagement in place first: 1️⃣...
Dec 19, 20235 minCustomer Success has a Branding ProblemCustomer Success has a serious branding issue. During its mainstream B2B adoption back in the late 2000's, the Customer Success...
Oct 10, 20234 minWho is Accountable for Your Online Reviews?Here are 🤯 3 stats that will immediately reprioritize your week... 81% of consumers will consult online reviews before making a...
Sep 27, 20231 minYou May Have to Go Slower to Go FasterAs companies scale they often go off course. Not by a lot. And not all at once. In fact, most companies probably don't even notice until...
Sep 18, 20232 minThe Single Customer Experience Rule That Has Proven True Over My 20-Year CareerEarly in my career, when I was first voraciously learning about the new hot discipline called "customer success management", I drafted...